Executive Development Programme in Pricing Psychology for Managers
-- ViewingNowThe Executive Development Programme in Pricing Psychology for Managers is a certificate course designed to empower managers with the knowledge and skills necessary to leverage pricing psychology in business strategy. This program is critical for professionals seeking to enhance their decision-making abilities, drive revenue growth, and gain a competitive advantage in the industry.
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Unit 1: Introduction to Pricing Psychology
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Unit 2: The Power of Perception in Pricing
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Unit 3: The Role of Anchoring in Pricing
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Unit 4: Charm Pricing and its Impact on Consumer Behavior
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Unit 5: Price Skimming and its Advantages in Competitive Markets
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Unit 6: Understanding Reference Prices and their Effect on Purchase Decisions
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Unit 7: Premium Pricing Strategies and Brand Equity
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Unit 8: Psychological Pricing Techniques for Service-Based Businesses
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Unit 9: Pricing Psychology in Negotiations and Sales
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Unit 10: The Future of Pricing Psychology and its Implications for Managers
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