Certificate in Cognitive Bias in Marketing Campaigns
-- ViewingNowThe Certificate in Cognitive Bias in Marketing Campaigns is a comprehensive course that dives into the psychology of consumer behavior, highlighting the impact of cognitive biases on decision-making. This course is critical for marketing professionals seeking to create effective and compelling campaigns that resonate with their target audience.
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โข Understanding Cognitive Bias: An Introduction
โข Types of Cognitive Biases in Marketing Campaigns
โข The Role of Heuristics in Cognitive Bias
โข Confirmation Bias and its Impact on Marketing
โข Anchoring Bias: How Initial Information Influences Decisions
โข Availability Heuristic: Overestimating the Importance of Readily Available Information
โข Hindsight Bias: The โI Knew It All Alongโ Effect
โข The Impact of Framing and Loss Aversion on Marketing Strategies
โข Case Studies: Real-Life Examples of Cognitive Bias in Marketing Campaigns
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