Executive Development Programme in Customer Acquisition Segmentation Strategies

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The Executive Development Programme in Customer Acquisition Segmentation Strategies is a certificate course designed to empower professionals with the skills to target, acquire, and retain high-value customer segments. In today's competitive business landscape, understanding customer segmentation is crucial for success.

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ใ“ใฎใ‚ณใƒผใ‚นใซใคใ„ใฆ

This course focuses on essential skills like data analysis, market research, and strategic planning to create effective customer acquisition strategies. Learners will gain hands-on experience in utilizing data-driven techniques to segment customers, enabling them to tailor marketing efforts and maximize ROI. With a strong emphasis on real-world applications, this programme is highly relevant to various industries, including marketing, sales, finance, and product management. By completing this course, professionals will not only enhance their career prospects but also contribute significantly to their organization's growth and success.

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ๅฎŒไบ†ใพใง2ใƒถๆœˆ

้€ฑ2-3ๆ™‚้–“

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ๅพ…ๆฉŸๆœŸ้–“ใชใ—

ใ‚ณใƒผใ‚น่ฉณ็ดฐ

โ€ข Understanding Customer Segmentation:
โ€ข Importance of Customer Acquisition and Segmentation Strategies:
โ€ข Data Analysis for Customer Segmentation:
โ€ข Segmentation Criteria and Variables:
โ€ข Demographic, Psychographic, and Behavioral Segmentation:
โ€ข Geographic Segmentation Strategies:
โ€ข Firmographic Segmentation: Understanding Business Customers:
โ€ข Value-Based Segmentation and Customer Profitability Analysis:
โ€ข Customer Lifetime Value (CLV) and Segmentation:
โ€ข Implementing Segmentation Strategies in Customer Acquisition:

ใ‚ญใƒฃใƒชใ‚ขใƒ‘ใ‚น

ๅ…ฅๅญฆ่ฆไปถ

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ใ“ใฎใ‚ณใƒผใ‚นใฎๆ”ฏๆ‰•ใ„ใฎใŸใ‚ใซไผš็คพ็”จใฎ่ซ‹ๆฑ‚ๆ›ธใ‚’ใƒชใ‚ฏใ‚จใ‚นใƒˆใ—ใฆใใ ใ•ใ„ใ€‚

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ใ‚ญใƒฃใƒชใ‚ข่จผๆ˜Žๆ›ธใ‚’ๅ–ๅพ—

ใ‚ตใƒณใƒ—ใƒซ่จผๆ˜Žๆ›ธใฎ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN CUSTOMER ACQUISITION SEGMENTATION STRATEGIES
ใซๆŽˆไธŽใ•ใ‚Œใพใ™
ๅญฆ็ฟ’่€…ๅ
ใงใƒ—ใƒญใ‚ฐใƒฉใƒ ใ‚’ๅฎŒไบ†ใ—ใŸไบบ
UK School of Management (UKSM)
ๆŽˆไธŽๆ—ฅ
05 May 2025
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