Executive Development Programme in PPC for Hospitality
-- ViewingNowThe Executive Development Programme in PPC (Pay-Per-Click) for Hospitality is a certificate course designed to enhance digital marketing skills for hospitality professionals. This programme emphasizes the importance of PPC in hospitality industry, where it has become a critical tool for driving online revenue.
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โข PPC Fundamentals: Understanding the basics of Pay-Per-Click (PPC) advertising, including key concepts, terminology, and benefits for the hospitality industry.
โข Keyword Research: Identifying and selecting effective keywords and phrases to target for hospitality-related PPC campaigns.
โข Campaign Setup & Structure: Designing well-organized and efficient PPC campaigns for hospitality businesses, including ad group creation and campaign settings.
โข Ad Copywriting & Testing: Crafting compelling ad copy that resonates with hospitality customers and implementing A/B testing strategies for ad variations.
โข Landing Page Optimization: Ensuring landing pages are tailored for hospitality PPC campaigns, with a focus on user experience, page design, and conversion rate optimization.
โข Budget Management & Bidding Strategies: Managing PPC budgets effectively for hospitality businesses, implementing optimal bidding strategies, and understanding the impact of Quality Score.
โข Advanced PPC Features: Exploring and utilizing advanced PPC features, such as ad extensions, automation, and audience targeting, to enhance hospitality campaign performance.
โข Tracking & Analysis: Implementing and monitoring analytics tools to measure the success of hospitality PPC campaigns, and understanding key performance indicators (KPIs) to optimize for better results.
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