Executive Development Programme in E-commerce Customer Acquisition: Acquisition Strategies
-- ViewingNowThe Executive Development Programme in E-commerce Customer Acquisition: Acquisition Strategies certificate course is a comprehensive program designed to equip learners with essential skills for acquiring and retaining customers in the highly competitive e-commerce industry. This course is of utmost importance in today's digital age, where online shopping is rapidly growing, and businesses must adapt to changing consumer behaviors to succeed.
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โข E-commerce Customer Acquisition Fundamentals: Understanding the basics of e-commerce customer acquisition and its importance in business growth.
โข Target Audience and Market Segmentation: Identifying and defining the target audience and segmenting the market to optimize acquisition strategies.
โข Customer Acquisition Channels: Exploring various e-commerce customer acquisition channels, including SEO, PPC, email marketing, and social media.
โข Content Marketing for Customer Acquisition: Utilizing content marketing to attract, engage, and convert potential customers.
โข Customer Journey Mapping: Mapping the customer journey to identify opportunities for acquisition and engagement.
โข Conversion Rate Optimization: Implementing strategies to improve conversion rates and maximize the ROI of customer acquisition efforts.
โข Retargeting and Remarketing: Utilizing retargeting and remarketing techniques to re-engage potential customers and increase conversion rates.
โข Customer Lifetime Value (CLV) and Acquisition Cost (CAC): Understanding the key metrics of CLV and CAC and their impact on e-commerce customer acquisition.
โข Data-Driven Decision Making: Leveraging data and analytics to inform and optimize customer acquisition strategies.
โข E-commerce Trends and Innovations: Staying up-to-date with the latest trends and innovations in e-commerce customer acquisition to stay ahead of the competition.
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