Executive Development Programme in Retail Strategy Management
-- ViewingNowThe Executive Development Programme in Retail Strategy Management is a certificate course designed to provide learners with critical skills necessary to thrive in the dynamic retail industry. This programme emphasizes the importance of strategic decision-making, consumer behavior analysis, and retail technology adoption.
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โข Retail Industry Analysis: Understanding the retail landscape, trends, and challenges.
โข Strategic Planning in Retail: Setting vision, mission, and objectives; conducting SWOT analysis; and formulating strategies.
โข Retail Marketing Management: Customer segmentation, targeting, and positioning; product, price, promotion, and place strategies.
โข Retail Operations Management: Supply chain management, inventory control, store layout, and visual merchandising.
โข Retail Technology Management: E-commerce, mobile commerce, data analytics, and artificial intelligence.
โข Retail Financial Management: Budgeting, financial planning, cost management, and performance measurement.
โข Retail Talent Management: Leadership development, recruitment, selection, training, and retention.
โข Retail Customer Experience Management: Customer service, loyalty programs, and experiential retail.
โข Retail Ethics and Social Responsibility: Corporate social responsibility, sustainability, and ethical supply chain management.
Note: The above list is not exhaustive and can be customized based on the specific needs and objectives of the Executive Development Programme in Retail Strategy Management.
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