Certificate in Digital Auto Retail Strategies
-- ViewingNowThe Certificate in Digital Auto Retail Strategies course is a comprehensive program designed to meet the growing industry demand for digital auto retail expertise. This course emphasizes the importance of understanding and implementing digital strategies in the automotive sector, a critical aspect of modern business success.
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GBP £ 149
GBP £ 215
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โข Digital Auto Retailing Overview: Understanding the digital landscape of the automotive industry, exploring the benefits and challenges of digital auto retailing. โข Website Optimization: Designing and optimizing a dealership website for conversion, utilizing search engine optimization (SEO) and search engine marketing (SEM) strategies. โข Customer Relationship Management (CRM) Systems: Implementing and managing CRM systems for lead generation, follow-up, and customer engagement. โข Online Inventory Management: Managing and showcasing vehicle inventory online, including photos and videos, pricing, and vehicle description optimization. โข Social Media and Content Marketing: Utilizing social media platforms and content marketing strategies to increase brand awareness and drive lead generation. โข Email Marketing and Automation: Creating and automating email campaigns for lead nurturing, customer engagement, and retention. โข Online Advertising and Paid Search: Implementing and managing online advertising campaigns, including pay-per-click (PPC) and display advertising. โข Analytics and Reporting: Utilizing analytics tools to measure and analyze digital auto retail performance, and creating comprehensive reports for stakeholders.
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