Executive Development Programme in Marketing Performance Evaluation Methods
-- ViewingNowThe Executive Development Programme in Marketing Performance Evaluation Methods certificate course is a comprehensive program designed to enhance your expertise in marketing performance evaluation. This course emphasizes the importance of data-driven decision-making, empowering learners with the skills to assess marketing effectiveness and optimize resource allocation.
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ใณใผใน่ฉณ็ดฐ
โข Marketing Performance Metrics
โข Key Performance Indicators (KPIs) in Marketing
โข Customer Lifetime Value (CLV) and its Calculation
โข Return on Marketing Investment (ROMI)
โข Multi-Touch Attribution Models
โข Marketing Mix Modeling (MMM)
โข Brand Equity Measurement
โข A/B Testing and Experimentation in Marketing
โข Marketing Dashboard and Reporting
โข Data-Driven Decision Making in Marketing
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