Global Certificate in Car Retail Digital Advertising
-- ViewingNowThe Global Certificate in Car Retail Digital Advertising is a comprehensive course designed to empower automotive professionals with the latest digital marketing skills. In an era where online advertising dominates, this certification equips learners with essential tools and strategies to excel in the competitive car retail industry.
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โข Car Retail Digital Advertising Fundamentals: Understanding the basics of digital advertising in the car retail industry, including primary and secondary audience targeting, ad formats, and campaign objectives. โข Search Engine Marketing (SEM): Creating and managing effective search engine marketing campaigns using platforms like Google Ads, with a focus on keyword research, ad copywriting, and bid management. โข Social Media Advertising: Leveraging social media platforms like Facebook, Instagram, and LinkedIn to reach and engage car buyers, including organic and paid content strategies, ad creation, and performance tracking. โข Display and Video Advertising: Designing and implementing display and video advertising campaigns that drive brand awareness and consideration, including programmatic advertising, remarketing, and video ad production. โข Email Marketing for Car Retail: Building and executing email marketing campaigns that convert leads into customers, including list segmentation, email automation, and content personalization. โข Website Optimization for Conversions: Optimizing car retail websites for maximum conversions, including landing page design, user experience (UX), and conversion rate optimization (CRO) best practices. โข Analytics and Reporting: Measuring and analyzing the performance of digital advertising campaigns, using tools like Google Analytics, to optimize future campaigns and demonstrate ROI.
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