Executive Development Programme in Retail Sales Process Improvement
-- ViewingNowExecutive Development Programme in Retail Sales Process Improvement: A certificate course designed for retail professionals seeking to enhance their skills and drive sales growth. This programme emphasizes the importance of data-driven decision-making, customer-centric strategies, and process optimization in retail sales.
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โข Retail Sales Process Analysis: Understanding the current sales process, identifying areas for improvement, and establishing a baseline for measuring success.
โข Customer Segmentation and Targeting: Identifying and understanding different customer segments, their needs, and how to effectively target them to drive sales.
โข Product Knowledge and Merchandising: Ensuring that retail sales staff have a deep understanding of the products being sold, and how to effectively display and promote them to increase sales.
โข Sales Training and Development: Providing sales staff with the skills and knowledge they need to effectively sell products and provide excellent customer service.
โข Performance Metrics and KPIs: Establishing and tracking key performance indicators (KPIs) to measure the success of the sales process and identify areas for improvement.
โข Customer Relationship Management: Building and maintaining strong relationships with customers to drive repeat business and increase sales.
โข Sales Technology and Tools: Utilizing technology and tools to improve the sales process, such as point-of-sale systems, customer relationship management software, and data analytics tools.
โข Change Management: Managing change effectively to ensure a smooth transition to an improved sales process.
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