Professional Certificate in Retail Market Research: Results-Oriented
-- ViewingNowThe Professional Certificate in Retail Market Research: Results-Oriented course is a comprehensive program designed to equip learners with essential skills for success in the retail industry. This course is crucial in a time when data-driven decision-making is more important than ever before.
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โข Conducting Retail Market Research: An overview of the retail market research process, including defining research objectives, choosing research methods, and collecting and analyzing data.
โข Secondary Research in Retail: Understanding the use of secondary sources, such as industry reports and market data, to gather insights about the retail market.
โข Primary Research in Retail: Learning the techniques for conducting primary research, including surveys, focus groups, and in-depth interviews, to gather original data about the retail market.
โข Data Analysis in Retail Market Research: An introduction to the methods and tools used to analyze retail market research data, including statistical analysis and data visualization.
โข Retail Market Segmentation and Targeting: Understanding how to segment the retail market and target specific customer groups through market research.
โข Competitive Analysis in Retail: Learning how to conduct a competitive analysis through retail market research, including identifying competitors, analyzing their strengths and weaknesses, and understanding their market position.
โข Customer Experience Research in Retail: Exploring the role of market research in understanding and improving the customer experience in retail settings.
โข Retail Market Trends and Forecasting: Understanding how to use market research to identify and forecast retail market trends.
โข Communicating Research Findings in Retail: Learning how to effectively communicate research findings to stakeholders through reports, presentations, and visualizations.
Note: The above list is for example purposes only and actual units covered in a Professional Certificate in Retail Market Research may vary.
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