Executive Development Programme in Fishery Product Marketing Approaches
-- ViewingNowThe Executive Development Programme in Fishery Product Marketing Approaches certificate course is a comprehensive training program designed to equip learners with advanced skills in marketing fishery products. This course is crucial in today's industry, where the demand for sustainable and innovative marketing strategies in the fishery sector is on the rise.
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โข Fishery Product Marketing Foundations: Understanding the basics of fishery product marketing, including the value chain, market segments, and consumer behavior.
โข Market Research and Analysis: Techniques for gathering and interpreting data on market trends, competitors, and customer preferences.
โข Product Development and Branding: Strategies for creating and positioning new fishery products in the market.
โข Pricing and Profitability: Methods for determining the optimal price for fishery products while maintaining profitability.
โข Distribution and Logistics: Best practices for storing, transporting, and distributing fishery products to ensure freshness and quality.
โข Marketing Communications and Promotion: Techniques for effectively promoting fishery products through advertising, public relations, and digital marketing.
โข Sales Management and Channel Development: Building and managing a sales team, as well as developing strategic partnerships with distributors and retailers.
โข Sustainability and Social Responsibility: Understanding the importance of sustainability and social responsibility in fishery product marketing, and implementing best practices to address these concerns.
โข Regulations and Compliance: Overview of the legal and regulatory landscape for fishery product marketing, including food safety regulations, labeling requirements, and environmental regulations.
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