Professional Certificate in Industry Marketing Analytics
-- ViewingNowThe Professional Certificate in Industry Marketing Analytics is a comprehensive course that equips learners with essential skills for career advancement in the marketing industry. This course emphasizes the importance of data-driven decision-making, which is increasingly critical for businesses to stay competitive in today's fast-paced digital world.
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โข Introduction to Marketing Analytics: Understanding the basics and importance of marketing analytics in industry.
โข Data Collection Methods: Exploring various data collection techniques, including surveys, web analytics, and social media monitoring.
โข Data Analysis Tools: Hands-on experience with popular data analysis tools like Tableau, Power BI, and Google Analytics.
โข Market Segmentation and Targeting: Techniques for segmenting markets, identifying target customers, and developing effective marketing strategies.
โข Customer Relationship Management (CRM) Analytics: Utilizing CRM data to improve customer engagement, loyalty, and revenue.
โข Predictive Analytics in Marketing: Using statistical models and machine learning algorithms to forecast future marketing trends and customer behavior.
โข Marketing Mix Modeling: Analyzing the impact of marketing efforts on sales and revenue through marketing mix modeling.
โข Attribution Modeling: Identifying the most effective touchpoints in the customer journey and allocating marketing budget accordingly.
โข Data Visualization and Reporting: Presenting marketing analytics data in a clear and actionable format using data visualization tools and best practices.
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