Global Certificate in User-Centered Design for Banners
-- ViewingNowThe Global Certificate in User-Centered Design for Banners is a comprehensive course that emphasizes the importance of user-centered design in creating effective banner advertisements. In today's digital age, where businesses compete for user attention, this course is essential for professionals looking to advance their careers in digital marketing, graphic design, or user experience (UX) design.
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⢠User Research and Analysis: Understanding user needs, behaviors, and pain points through various research methods such as interviews, surveys, and usability testing. Analyzing research data to inform design decisions. ⢠User Personas and Scenarios: Creating user personas to represent different user types and scenarios to design for. Developing user journey maps to visualize the user experience. ⢠Information Architecture: Organizing and structuring content to support user tasks and goals. Creating wireframes and sitemaps to communicate the IA. ⢠Interaction Design: Designing interactions that are intuitive, efficient, and satisfying. Creating low-fidelity and high-fidelity prototypes to test and iterate on. ⢠Visual Design for Banners: Applying visual design principles to banner design, such as hierarchy, contrast, and alignment. Choosing typography, color schemes, and imagery that support the brand and message. ⢠Accessibility in Banner Design: Ensuring that banners are accessible to all users, including those with disabilities. Following accessibility guidelines such as WCAG 2.1 and Section 508. ⢠Usability Testing for Banners: Conducting usability tests to evaluate the effectiveness and usability of banner designs. Analyzing test results and making design improvements. ⢠Design Tools and Techniques: Using design tools such as Sketch, Figma, or Adobe XD to create designs and prototypes. Learning design techniques such as atomic design, design systems, and responsive design.
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