Global Certificate in Branding and Advertising Laws
-- ViewingNowThe Global Certificate in Branding and Advertising Laws is a comprehensive course that equips learners with essential skills in the legal aspects of branding and advertising. This course emphasizes the importance of understanding and navigating the complex legal landscape that shapes branding and advertising strategies.
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• Global Trademark Laws – This unit covers the fundamental concepts of trademark laws, including registration, protection, and enforcement in various jurisdictions. – Primary keyword.
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• Copyright Laws in Advertising – This unit explores the role of copyright laws in advertising, including the protection of original works, fair use, and licensing agreements.
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• Advertising Standards & Regulations – This unit delves into the advertising standards and regulations that govern truthful, non-deceptive, and fair advertising practices worldwide.
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• Intellectual Property Protection in Digital Advertising – This unit focuses on the unique challenges and solutions for protecting intellectual property in the digital advertising landscape.
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• Data Privacy & Security in Branding – This unit covers the legal aspects of data privacy and security in branding, including GDPR, CCPA, and other data protection regulations.
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• False Advertising & Lanham Act – This unit discusses the Lanham Act, the primary federal statute that governs false advertising and unfair competition in the United States.
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• Ambush Marketing & Sponsorship Laws – This unit explores the legal aspects of ambush marketing and sponsorship laws, including the protection of intellectual property rights in sports and entertainment events.
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• Legal Issues in Social Media Advertising – This unit covers the legal challenges and best practices for advertising on social media platforms, including user-generated content and influencer marketing.
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• Brand Protection Strategies – This unit provides a comprehensive overview of brand protection strategies, including monitoring, enforcement, and anti-counterfeiting measures.
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