Certificate in Brand Safety Accountability
-- ViewingNowThe Certificate in Brand Safety Accountability is a comprehensive course designed to address the critical issue of brand safety in today's digital advertising landscape. This program emphasizes the importance of protecting brand reputation and ensuring that ads appear in suitable contexts, thereby maximizing ROI and minimizing risks.
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⢠Unit 1: Introduction to Brand Safety
⢠Unit 2: Digital Advertising Landscape
⢠Unit 3: Understanding Ad Fraud
⢠Unit 4: Brand Safety Policies and Guidelines
⢠Unit 5: Content Classification and Categorization
⢠Unit 6: Tools and Technologies for Brand Safety
⢠Unit 7: Measuring and Reporting Brand Safety
⢠Unit 8: Legal and Regulatory Considerations
⢠Unit 9: Building a Brand Safety Culture
⢠Unit 10: Case Studies in Brand Safety Accountability
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