Global Certificate in Brand Alliance Deal Negotiation
-- ViewingNowThe Global Certificate in Brand Alliance Deal Negotiation is a comprehensive course designed to empower professionals with the essential skills needed to excel in deal negotiation for brand alliances. This course is critical for individuals working in marketing, advertising, business development, and related fields.
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Unit 1: Introduction to Brand Alliance Deal Negotiation
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Unit 2: Understanding Brands and Brand Alliances
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Unit 3: Identifying Potential Alliance Partners
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Unit 4: Conducting Partner Research and Due Diligence
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Unit 5: Building a Strong Business Case for Alliances
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Unit 6: Preparing for Successful Negotiations
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Unit 7: Negotiation Strategies and Tactics
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Unit 8: Managing Relationships and Conflict Resolution
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Unit 9: Monitoring and Measuring Alliance Performance
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Unit 10: Renegotiating and Exiting Brand Alliances
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