Executive Development Programme in Brand Deal Negotiation Techniques
-- ViewingNowThe Executive Development Programme in Brand Deal Negotiation Techniques is a certificate course designed to empower professionals with the necessary skills to excel in brand deal negotiation. This program is crucial in today's industry, where brands are increasingly seeking experts who can navigate the complex world of deal-making and drive successful partnerships.
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Understanding Brand Deals: Fundamentals and Best Practices
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Identifying Opportunities: Market Research and Target Audience Analysis
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Valuation of Brand Deals: Quantitative and Qualitative Assessment
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Negotiation Preparation: Setting Goals, Objectives, and Expectations
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Building Relationships: Communication Skills and Interpersonal Dynamics
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Legal Considerations: Contracts, Intellectual Property, and Compliance
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Deal Structuring: Payment Terms, Deliverables, and Performance Metrics
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Negotiating Tactics: Leverage, BATNA, and ZOPA
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Managing Relationships: Post-Deal Evaluation and Continuous Improvement
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Case Studies and Simulations: Real-world Examples and Role-playing Exercises
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