Executive Development Programme in Legal Marketing Law Basics
-- ViewingNowThe Executive Development Programme in Legal Marketing Law Basics certificate course is a comprehensive program designed to provide learners with essential skills in legal marketing law. This course highlights the importance of understanding legal fundamentals for marketing professionals working in the legal industry.
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⢠Legal Ethics: Understanding the ethical rules and regulations that govern legal marketing, including the ABA Model Rules of Professional Conduct and state-specific rules.
⢠Intellectual Property Law: Protecting and enforcing trademarks, copyrights, and patents in legal marketing materials and campaigns.
⢠Contract Law: Drafting, negotiating, and executing contracts with clients, vendors, and partners in the context of legal marketing.
⢠Advertising Law: Compliance with federal and state laws regulating advertising, including truth-in-advertising requirements and false advertising prohibitions.
⢠Data Privacy Law: Compliance with laws and regulations governing the collection, use, and protection of personal data in legal marketing, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
⢠Defamation Law: Understanding the legal risks of defamation in legal marketing, including libel and slander, and how to avoid them.
⢠Anti-Trust Law: Compliance with federal and state antitrust laws in legal marketing, including restrictions on price-fixing, bid-rigging, and market allocation.
⢠Constitutional Law: Understanding the First Amendment's protection of commercial speech in legal marketing, as well as any limitations on that protection.
⢠Risk Management: Identifying, assessing, and mitigating legal risks in legal marketing campaigns and initiatives.
⢠Compliance Programs: Developing and implementing effective compliance programs to ensure legal marketing activities are in compliance with all applicable laws and regulations.
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