Executive Development Programme in Brand Licensing Innovations
-- ViewingNowThe Executive Development Programme in Brand Licensing Innovations is a certificate course designed to empower professionals with the essential skills needed to thrive in the dynamic world of brand licensing. This programme focuses on innovative strategies, creative thinking, and industry best practices, making it highly relevant in today's market.
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⢠Introduction to Brand Licensing: Understanding the basics of brand licensing, its importance, and benefits for businesses.
⢠Brand Licensing Models: Exploring different types of brand licensing models and determining the most suitable one.
⢠Legal Aspects of Brand Licensing: Covering legal agreements, intellectual property rights, and compliance requirements.
⢠Brand Licensing Process: Step-by-step process of brand licensing, from identification of opportunities to contract negotiation and management.
⢠Financial Management in Brand Licensing: Managing financial risks, budgeting, and revenue forecasting.
⢠Brand Strategy and Licensing: Aligning brand strategy with licensing objectives and creating a strong brand portfolio.
⢠Marketing and Promotion in Brand Licensing: Effective marketing and promotional strategies for licensed products and services.
⢠Measurement and Evaluation of Brand Licensing Programs: Tracking and measuring the success of brand licensing programs through key performance indicators (KPIs) and analytics.
⢠Ethical Considerations in Brand Licensing: Understanding ethical issues and the importance of maintaining brand integrity in licensing deals.
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