Certificate in IP Intelligence for Hotel Industry
-- ViewingNowThe Certificate in IP Intelligence for the Hotel Industry is a critical course designed to equip learners with the essential skills needed to excel in the hotel industry. This program focuses on Intellectual Property (IP) intelligence, an increasingly important aspect of the hospitality sector, with the growing need to protect and manage intangible assets.
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⢠Introduction to Intellectual Property (IP) <br> ⢠Importance of IP Intelligence in the Hotel Industry <br> ⢠Types of Intellectual Property: Trademarks, Copyrights, Patents, Trade Secrets <br> ⢠Conducting IP Searches <br> ⢠Protecting Hotel Brand Identity with Trademarks <br> ⢠Copyright & the Hotel Industry: Protecting Original Works <br> ⢠Patenting Innovations in the Hotel Industry <br> ⢠Trade Secrets & Non-Disclosure Agreements (NDAs) in Hotels <br> ⢠IP Infringement & Enforcement in the Hotel Industry <br> ⢠Developing an IP Strategy for Hotels <br>
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