Global Certificate in Market Assessment Techniques
-- ViewingNowThe Global Certificate in Market Assessment Techniques is a comprehensive course designed to equip learners with essential skills in market analysis and assessment. This course is crucial in today's competitive business landscape, where understanding market dynamics is key to making informed business decisions.
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⢠Market Research Fundamentals: Understanding the basics of market research, its importance, and the various methodologies.
⢠Competitive Analysis: Identifying and analyzing competitors, understanding their strategies, and leveraging that information for business growth.
⢠Customer Profiling: Defining and segmenting target customers, understanding their needs, and creating customer personas.
⢠Survey Design and Analysis: Creating effective surveys, collecting data, and interpreting results to make informed business decisions.
⢠Market Trends and Forecasting: Identifying and analyzing market trends, predicting future scenarios, and aligning business strategies accordingly.
⢠Product Positioning and Pricing: Determining the right product positioning, pricing strategies, and understanding the impact on market share.
⢠Market Segmentation and Targeting: Dividing the market into segments, selecting the most profitable targets, and developing tailored marketing strategies.
⢠Brand Perception and Equity: Measuring brand perception, managing brand equity, and enhancing brand value.
⢠Market Assessment Tools: Mastering various tools and techniques used in market assessment, such as SWOT analysis, PESTEL analysis, and customer lifetime value (CLV) calculations.
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