Certificate in Category Strategy Development
-- ViewingNowThe Certificate in Category Strategy Development is a comprehensive course that equips learners with the essential skills needed to excel in category management and drive business growth. This course highlights the importance of category strategy in today's dynamic business environment, where companies are constantly seeking innovative ways to streamline their operations, reduce costs, and improve customer satisfaction.
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⢠Unit 1: Introduction to Category Strategy Development
⢠Unit 2: Understanding Market Segmentation and Consumer Behavior
⢠Unit 3: Competitive Analysis and Market Positioning
⢠Unit 4: Product Portfolio Management and Assortment Planning
⢠Unit 5: Pricing Strategies and Revenue Management
⢠Unit 6: Category Marketing and Communication Strategies
⢠Unit 7: Category Performance Metrics and KPIs
⢠Unit 8: Category Strategy Implementation and Execution
⢠Unit 9: Evaluating and Adjusting Category Strategies
⢠Unit 10: Building a Successful Category Strategy: Case Studies and Best Practices
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