Global Certificate in Competitive Analysis: Positioning
-- ViewingNowThe Global Certificate in Competitive Analysis: Positioning course is a vital program for business professionals seeking to enhance their strategic thinking and decision-making skills. This certificate course focuses on teaching learners how to analyze market trends, competitors, and customer behavior to gain a competitive edge in their industry.
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⢠Competitive Analysis Fundamentals: Understanding the competitive landscape, identifying key competitors, and analyzing their strategies.
⢠Market Research Techniques: Gathering and interpreting data about market trends, customer needs, and competitor behavior.
⢠Positioning Basics: Defining positioning, its importance, and the factors that influence it.
⢠SWOT Analysis: Identifying strengths, weaknesses, opportunities, and threats to develop a competitive position.
⢠Perceptual Mapping: Visualizing the position of brands, products, or services in a competitive marketplace.
⢠Competitive Differentiation: Highlighting unique selling points and creating a distinct identity in the market.
⢠Competitor Benchmarking: Measuring performance against competitors and setting goals for improvement.
⢠Market Segmentation: Dividing a market into homogeneous groups to target specific customer needs and preferences.
⢠Strategic Positioning: Developing long-term strategies to maintain and enhance a competitive position.
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