Global Certificate in Market Competitor Evaluation
-- ViewingNowThe Global Certificate in Market Competitor Evaluation is a vital course designed to help learners understand the competitive landscape and make informed business decisions. This certification focuses on essential skills such as market research, competitive analysis, and strategic planning.
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⢠Competitor Identification: Understanding the market and identifying potential competitors is the first step in competitor evaluation.
⢠Market Analysis: Analyzing the market and understanding the competitive landscape is crucial for evaluating competitors.
⢠Competitor Profiling: Profiling competitors to understand their strengths, weaknesses, opportunities, and threats (SWOT analysis).
⢠Competitive Strategies: Evaluating competitors' strategies to understand their positioning, target market, and unique selling points.
⢠Product Analysis: Analyzing competitors' products and services to understand their features, benefits, and pricing.
⢠Porter's Five Forces: Utilizing Michael Porter's framework to analyze the competitive forces in the market.
⢠Benchmarking: Comparing a company's performance against its competitors to identify areas for improvement.
⢠Competitive Intelligence: Gathering and analyzing information about competitors to inform strategic decision-making.
⢠Market Trends: Understanding current and emerging market trends and how they impact competitor evaluation.
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