Professional Certificate in Crisis Communication Tactical Solutions
-- ViewingNowThe Professional Certificate in Crisis Communication Tactical Solutions is a comprehensive course that equips learners with the essential skills needed to manage and navigate complex crisis situations. This course is critical for professionals in public relations, corporate communications, and business continuity planning, as it provides practical strategies and tactical tools to effectively communicate during a crisis.
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• Crisis Communication Fundamentals: Understanding the importance of effective communication during a crisis, including the development of a crisis communication plan. &br;
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• Media Relations: Building and maintaining positive relationships with the media during a crisis, including press releases, interviews, and press conferences. &br;
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• Social Media Management: Utilizing social media platforms for crisis communication, including monitoring and responding to social media activity during a crisis. &br;
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• Internal Communication: Managing internal communication during a crisis, including employee communication, training, and preparedness. &br;
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• External Communication: Managing external communication during a crisis, including customer communication, community outreach, and reputation management. &br;
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• Risk Assessment and Management: Identifying and assessing potential crises, and developing strategies for managing and mitigating risk. &br;
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• Stakeholder Engagement: Identifying and engaging key stakeholders during a crisis, including customers, employees, shareholders, and the community. &br;
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• Legal and Ethical Considerations: Understanding legal and ethical considerations during a crisis, including confidentiality, transparency, and accountability. &br>
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• Post-Crisis Evaluation and Improvement: Evaluating the effectiveness of crisis communication efforts, and implementing improvements for future crises. &br>
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