Executive Development Programme in SEO Paid Search
-- ViewingNowThe Executive Development Programme in SEO & Paid Search is a certificate course designed to provide professionals with advanced digital marketing skills. In an era where online presence directly impacts business growth, this course highlights the importance of Search Engine Optimization (SEO) and Paid Search.
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⢠Introduction to SEO & Paid Search: Understanding the basics of search engine optimization (SEO) and paid search, including the differences between them and how they can work together in a comprehensive digital marketing strategy.
⢠Keyword Research: Learning the best practices for conducting keyword research, including how to identify high-value keywords, assess keyword difficulty, and use keyword research tools effectively.
⢠On-Page Optimization: Understanding the key elements of on-page optimization, including title tags, meta descriptions, header tags, and content optimization, and how to implement them to improve SEO performance.
⢠Link Building: Learning the best practices for building high-quality backlinks, including strategies for outreach, content creation, and partnerships, and how to avoid common link building pitfalls.
⢠Technical SEO: Understanding the technical aspects of SEO, including website architecture, mobile optimization, site speed, and structured data, and how to optimize these elements for improved search engine performance.
⢠Paid Search Campaign Setup: Learning how to set up and structure paid search campaigns, including keyword research, ad groups, ad copy, and landing page optimization.
⢠Paid Search Bid Management: Understanding the principles of bid management, including how to set bids at the keyword and ad group level, how to use automated bidding strategies, and how to monitor and adjust bids for optimal performance.
⢠Paid Search Reporting & Analysis: Learning how to track and analyze paid search performance, including key metrics such as click-through rate (CTR), cost per click (CPC), and conversion rate, and how to use this data to optimize campaigns for better results.
⢠Integrating SEO & Paid Search: Understanding how to integrate SEO and paid search efforts for a comprehensive digital marketing strategy, including how to use data and insights from each channel to inform the other
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