Executive Development Programme in SEO for Pantheon
-- ViewingNowThe Executive Development Programme in SEO by Pantheon is a comprehensive course designed to provide learners with advanced SEO skills essential for career growth. This program emphasizes the importance of SEO in today's digital landscape, where businesses compete for online visibility.
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⢠Fundamentals of SEO: Understanding key concepts, primary and secondary keywords, on-page and off-page optimization, and their impact on search engine rankings.
⢠Keyword Research: Identifying and analyzing high-value keywords, tools and techniques for keyword research, and incorporating keywords into content for maximum visibility.
⢠On-Page Optimization: Creating SEO-friendly URLs, optimizing title tags, meta descriptions, headers, and images, and improving site architecture and navigation.
⢠Off-Page Optimization: Building high-quality backlinks, social signals, and local SEO strategies to boost search engine rankings.
⢠Technical SEO: Ensuring website accessibility, mobile-friendliness, site speed, and structured data markup to improve search engine visibility.
⢠Content Marketing: Developing a content strategy that aligns with SEO goals, creating high-quality, shareable content, and measuring content performance.
⢠Analytics and Reporting: Setting up and tracking key SEO metrics, using tools like Google Analytics and Google Search Console, and generating reports to measure progress and optimize strategy.
⢠SEO for E-commerce: Optimizing product pages, category pages, and user experience to improve search engine visibility and conversion rates.
⢠Advanced SEO Techniques: Exploring topics like schema markup, voice search, and AI-assisted SEO to stay ahead of the competition.
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