Executive Development Programme in SEO Reporting and Metrics
-- ViewingNowThe Executive Development Programme in SEO Reporting and Metrics certificate course is a critical program designed to empower professionals with the necessary skills to excel in the digital marketing industry. This course highlights the importance of SEO reporting and metrics, which are essential components in measuring the success of digital marketing campaigns.
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⢠Introduction to SEO Reporting and Metrics: Understanding Key Performance Indicators (KPIs), Data-Driven Decision Making, and The Importance of SEO Reporting
⢠Web Analytics Tools: Google Analytics, Search Console, and Other SEO Tools
⢠Keyword Research and Analysis: Importance, Tools, and Techniques
⢠Organic Traffic Analysis: Analyzing Keyword Rankings, Click-Through Rates (CTR), and User Behavior
⢠Backlink Analysis: Identifying Quality Backlinks, Anchor Text Analysis, and Competitor Analysis
⢠Technical SEO Metrics: Page Speed, Mobile Optimization, and Crawlability
⢠Local SEO Metrics: Google My Business, Local Keyword Rankings, and Reviews
⢠SEO Reporting Best Practices: Creating Actionable Reports, Data Visualization, and Storytelling
⢠Advanced SEO Reporting: Multi-Channel Attribution, Machine Learning, and Predictive Analytics
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