Global Certificate in SEO-friendly Email Campaigns
-- ViewingNowThe Global Certificate in SEO-friendly Email Campaigns is a comprehensive course designed to equip learners with the essential skills to create and manage effective email marketing campaigns. This course emphasizes the importance of SEO in email marketing and teaches learners how to optimize their campaigns for better search engine visibility and engagement.
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⢠Email Campaign Strategy: Understanding the importance of a well-defined SEO-friendly email campaign strategy, setting goals, target audience identification, and content planning. ⢠Email Design Best Practices: Design principles for mobile optimization, accessibility, and user engagement, including HTML email coding and template creation. ⢠SEO for Emails: Implementing SEO techniques for email campaigns, such as keyword optimization, link building, and metadata management. ⢠Content Creation and Optimization: Writing engaging, relevant, and valuable email content, incorporating keywords, and optimizing for readability and user experience. ⢠Email List Building: Utilizing organic and paid methods to grow and maintain an email list, ensuring high-quality subscribers and overall list health. ⢠Segmentation and Personalization: Targeting specific audience segments and personalizing content, increasing open rates, click-through rates, and overall engagement. ⢠Deliverability and Compliance: Ensuring email deliverability and adhering to email marketing regulations, such as CAN-SPAM, GDPR, and CASL. ⢠Testing and Optimization: Testing email campaigns using A/B testing, multivariate testing, and other experimentation techniques, and analyzing results for continuous improvement. ⢠Email Analytics and Reporting: Measuring email campaign success using key performance indicators (KPIs), such as open rates, click-through rates, conversion rates, and bounce rates.
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