Executive Development Programme in SEO for Q&A Sessions
-- ViewingNowThe Executive Development Programme in SEO for Q&A Sessions certificate course is a comprehensive program designed to equip learners with the essential skills needed to excel in Search Engine Optimization (SEO) and digital marketing. This course is critical for professionals seeking to stay updated with the latest SEO trends and techniques, as the industry constantly evolves.
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⢠Fundamentals of SEO: Introduction to search engine optimization, importance of SEO in online visibility, key elements of SEO including on-page and off-page optimization.
⢠Keyword Research: Understanding the importance of keyword research, tools and techniques for keyword research, analyzing keyword data and selecting the right keywords.
⢠On-page Optimization: Optimizing website structure, content and meta tags, internal linking, site speed and mobile optimization.
⢠Off-page Optimization: Building high-quality backlinks, strategies for link building, social media and influencer marketing for SEO.
⢠Technical SEO: Crawlability and indexability, XML sitemaps, structured data, canonicalization, URL structure and redirects.
⢠Local SEO: Importance of local SEO, Google My Business optimization, online reviews and ratings, local citations and NAP consistency.
⢠SEO Analytics: Setting up and tracking key SEO metrics, Google Analytics and Search Console, using data to make informed SEO decisions.
⢠SEO Content Strategy: Creating high-quality, engaging and optimized content for SEO, understanding user intent, content planning and optimization.
⢠Advanced SEO Strategies: Voice search optimization, video SEO, AMP optimization, semantic search and entity optimization.
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