Professional Certificate in SEO for Options: Smarter
-- ViewingNowThe Professional Certificate in SEO for Options: Smarter certificate course is a comprehensive program designed to meet the growing industry demand for SEO specialists. This course emphasizes the importance of SEO in the digital marketing landscape, teaching learners how to optimize websites for search engines to increase visibility, drive traffic, and generate leads.
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⢠Unit 1: Introduction to SEO - Understanding the basics of Search Engine Optimization (SEO), its importance, and benefits. ⢠Unit 2: Keyword Research - Techniques and tools for effective keyword research to optimize content and drive organic traffic. ⢠Unit 3: On-Page SEO - Strategies for optimizing website structure, content, and metadata to improve search engine rankings. ⢠Unit 4: Off-Page SEO - Building backlinks, social signals, and improving domain authority for better search visibility. ⢠Unit 5: Technical SEO - Optimizing website architecture, mobile-friendliness, site speed, and XML sitemaps. ⢠Unit 6: Local SEO - Best practices for improving local search rankings, Google My Business, and online reviews. ⢠Unit 7: SEO Analytics - Measuring and analyzing website performance using tools like Google Analytics and Search Console. ⢠Unit 8: Mobile SEO - Strategies for optimizing websites for mobile devices, Accelerated Mobile Pages (AMP), and mobile-first indexing. ⢠Unit 9: SEO Content Strategy - Creating and implementing a content strategy for SEO, including content planning, optimization, and distribution. ⢠Unit 10: Advanced SEO Techniques - Advanced strategies for improving search engine rankings, including schema markup, voice search optimization, and internationalization.
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