Executive Development Programme in Pricing Strategies for Manufacturers
-- ViewingNowThe Executive Development Programme in Pricing Strategies for Manufacturers is a certificate course designed to empower manufacturing professionals with the necessary skills to create effective pricing strategies. This program emphasizes the importance of pricing in driving business growth and profitability, and addresses industry demand for experts who can optimize pricing across products and customer segments.
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⢠Fundamentals of Pricing Strategies: Understanding the basic principles of pricing, including cost-plus pricing, value-based pricing, and competitive pricing.
⢠Market Research and Analysis: Learning how to conduct market research, analyze consumer behavior, and determine pricing based on market conditions and competition.
⢠Pricing Psychology: Exploring the psychological factors that influence consumer decision-making and how to use pricing to influence consumer behavior.
⢠Price Segmentation and Differentiation: Understanding how to segment markets and differentiate pricing strategies to maximize revenue and profitability.
⢠Pricing Tactics for New Products: Learning how to price new products and services, including price skimming, penetration pricing, and price discrimination.
⢠Dynamic Pricing Strategies: Exploring the use of dynamic pricing to adjust prices in response to changing market conditions, competition, and consumer behavior.
⢠Pricing Analytics and Optimization: Understanding how to use data and analytics to optimize pricing strategies, including the use of machine learning algorithms and predictive analytics.
⢠Pricing for Global Markets: Learning how to price products and services for global markets, including the impact of currency fluctuations, tariffs, and trade regulations.
⢠Ethical Considerations in Pricing: Understanding the ethical considerations involved in pricing strategies and how to avoid pricing practices that may be perceived as unfair or deceptive.
Note: The above list of units is not exhaustive and can be customized based on the specific needs and goals of the Executive Development Programme.
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