Executive Development Programme in Marketing Psychology for Technology

-- ViewingNow

The Executive Development Programme in Marketing Psychology for Technology is a certificate course designed to bridge the gap between marketing, psychology, and technology. This programme emphasizes the importance of understanding consumer behavior, decision-making processes, and the emotional aspects of marketing in the technology industry.

4.0
Based on 4,182 reviews

2,891+

Students enrolled

GBP £ 149

GBP £ 215

Save 44% with our special offer

Start Now

이 과정에 대해

With the rapid growth of technology and its integration into various aspects of our lives, there is an increasing demand for professionals who can effectively market technology products and services. This course equips learners with essential skills in marketing psychology, consumer research, neuromarketing, and technology trends, empowering them to make data-driven decisions and create compelling marketing strategies. By completing this programme, learners will be able to demonstrate a deep understanding of marketing psychology principles and how they apply to technology markets. They will also gain a competitive edge in their careers, with the ability to create engaging user experiences, improve customer loyalty, and drive business growth.

100% 온라인

어디서든 학습

공유 가능한 인증서

LinkedIn 프로필에 추가

완료까지 2개월

주 2-3시간

언제든 시작

대기 기간 없음

과정 세부사항

• Introduction to Marketing Psychology for Technology: Understanding the fundamentals of marketing psychology and how it applies to technology products and services.

• Behavioral Economics in Technology Marketing: Examining how cognitive biases and heuristics affect consumer decision-making in technology purchases.

• Psychographics of Technology Users: Analyzing the personality traits, values, and interests of technology users to inform marketing strategies.

• Neuromarketing Techniques in Technology: Utilizing neuroscientific principles to optimize technology marketing materials and improve consumer engagement.

• Persuasive Design for Technology Products: Implementing design principles that influence user behavior and promote positive experiences with technology products.

• Emotional Branding in Technology Marketing: Building emotional connections with technology consumers through brand storytelling and messaging.

• Customer Experience and User Experience (CX/UX) Psychology: Understanding the psychological factors that contribute to positive customer and user experiences in technology products and services.

• Marketing Ethics in Technology: Examining the ethical implications of marketing psychology in technology and ensuring responsible practices.

• Data-Driven Marketing Psychology in Technology: Leveraging data analytics and insights to inform marketing psychology strategies in technology.

경력 경로

In the ever-evolving technology landscape, marketing psychology professionals are in high demand. The UK market is particularly vibrant, offering diverse roles, attractive salary ranges, and a growing need for specialists with a strong understanding of consumer behavior and technology. With an Executive Development Programme in Marketing Psychology for Technology, you'll be well-positioned to succeed in a variety of exciting careers. 1. Marketing Psychologist (Tech) - 25%: These experts blend psychological principles with technology marketing to optimize campaigns, understand user experiences, and enhance consumer engagement. 2. Digital Marketing Manager - 20%: Overseeing digital marketing strategies, these professionals utilize cutting-edge technology to drive brand awareness, lead generation, and customer acquisition. 3. Behavioral Data Analyst - 15%: Specialists in this role analyze user data and behaviors to create data-driven marketing strategies, identify trends, and provide valuable insights to businesses. 4. Customer Experience Manager - 14%: Focusing on customer satisfaction, these professionals design and implement exceptional customer experiences across various touchpoints, leveraging technology and psychology. 5. Marketing Technology Specialist - 13%: Combining marketing and technology, these specialists develop, implement, and manage marketing automation platforms and other tech-driven marketing solutions. 6. Consumer Insights Analyst - 13%: Delving into consumer data and behaviors, these analysts identify trends, preferences, and opportunities to help businesses craft targeted marketing strategies and product development.

입학 요건

  • 주제에 대한 기본 이해
  • 영어 언어 능숙도
  • 컴퓨터 및 인터넷 접근
  • 기본 컴퓨터 기술
  • 과정 완료에 대한 헌신

사전 공식 자격이 필요하지 않습니다. 접근성을 위해 설계된 과정.

과정 상태

이 과정은 경력 개발을 위한 실용적인 지식과 기술을 제공합니다. 그것은:

  • 인정받은 기관에 의해 인증되지 않음
  • 권한이 있는 기관에 의해 규제되지 않음
  • 공식 자격에 보완적

과정을 성공적으로 완료하면 수료 인증서를 받게 됩니다.

왜 사람들이 경력을 위해 우리를 선택하는가

리뷰 로딩 중...

자주 묻는 질문

이 과정을 다른 과정과 구별하는 것은 무엇인가요?

▼

과정을 완료하는 데 얼마나 걸리나요?

▼

WhatSupportWillIReceive

▼

IsCertificateRecognized

▼

WhatCareerOpportunities

▼

언제 코스를 시작할 수 있나요?

▼

코스 형식과 학습 접근 방식은 무엇인가요?

▼

코스 수강료

가장 인기
뚠뼸 경로: GBP £149
1개월 내 완료
가속 학습 경로
  • 죟 3-4시간
  • 쥰기 인증서 배송
  • 개방형 등록 - 언제든지 시작
Start Now
표준 모드: GBP £99
2개월 내 완료
유연한 학습 속도
  • 죟 2-3시간
  • 정기 인증서 배송
  • 개방형 등록 - 언제든지 시작
Start Now
두 계획 모두에 포함된 내용:
  • 전체 코스 접근
  • 디지털 인증서
  • 코스 자료
올인클루시브 가격 • 숨겨진 수수료나 추가 비용 없음

과정 정보 받기

상세한 코스 정보를 보내드리겠습니다

회사로 지불

이 과정의 비용을 지불하기 위해 회사를 위한 청구서를 요청하세요.

청구서로 결제

경력 인증서 획득

샘플 인증서 배경
EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING PSYCHOLOGY FOR TECHNOLOGY
에게 수여됨
학습자 이름
에서 프로그램을 완료한 사람
UK School of Management (UKSM)
수여일
05 May 2025
블록체인 ID: s-1-a-2-m-3-p-4-l-5-e
이 자격증을 LinkedIn 프로필, 이력서 또는 CV에 추가하세요. 소셜 미디어와 성과 평가에서 공유하세요.
SSB Logo

4.8
새 등록
→ 과정 보기