Professional Certificate in Marketing Psychology for Marketing Professionals
-- ViewingNowThe Professional Certificate in Marketing Psychology is a course designed to equip marketing professionals with the essential skills needed to understand consumer behavior and make data-driven decisions. This program delves into the psychological principles that drive customer decision-making, enabling learners to create effective marketing strategies that resonate with their target audience.
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⢠Introduction to Marketing Psychology: Understanding the interplay between marketing and psychology, the role of marketing psychology in driving consumer behavior, and its impact on marketing strategies.
⢠Cognitive Psychology and Marketing: Exploring the cognitive processes, such as perception, attention, memory, and decision-making, and their application in marketing to influence consumer choices.
⢠Emotional Marketing and Persuasion: Examining the role of emotions in marketing, including emotional branding, persuasion techniques, and the impact of emotional connections on consumer loyalty.
⢠Social Psychology in Marketing: Delving into the influence of social factors, such as social norms, conformity, and peer pressure, on consumer behavior and marketing strategies.
⢠Behavioral Economics and Marketing: Investigating the impact of behavioral economics on marketing, including heuristics, biases, and mental accounting, to create effective marketing campaigns.
⢠Consumer Decision Journey: Mapping the consumer decision journey, from problem recognition to post-purchase evaluation, and understanding the role of marketing psychology at each stage.
⢠Neuromarketing and Consumer Neuroscience: Discovering the application of neuroscience in marketing, including neuroimaging techniques, biometrics, and psychographics, to understand consumer preferences and decision-making processes.
⢠Marketing Ethics and Consumer Welfare: Examining the ethical considerations in marketing psychology, the importance of consumer welfare, and the role of self-regulation in marketing practices.
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