Global Certificate in Market Research Customer Behavior Analysis

• Customer Behavior Analysis Fundamentals: Understanding the basics of customer behavior analysis, its importance, and how it contributes to market research. • Customer Segmentation: Techniques and strategies for segmenting customers based on demographics, psychographics, behavior, and geographic location. • Data Collection Methods: Surveys, interviews, focus groups, observation, and secondary data sources in market research and customer behavior analysis. • Data Analysis Techniques: Quantitative and qualitative research methods, statistical analysis, and data visualization in customer behavior analysis. • Consumer Decision-Making Process: The stages of the consumer decision-making process, how customers make purchase decisions, and how to influence those decisions. • Customer Experience (CX) Management: Understanding the customer experience, measuring customer satisfaction, and improving customer loyalty. • Market Research Ethics: Ethical considerations in market research, customer behavior analysis, and confidentiality. • Customer Lifetime Value (CLV) Analysis: Measuring the long-term value of a customer, strategies for retaining customers, and increasing customer lifetime value. • Marketing Analytics Tools: Familiarization with popular marketing analytics tools and software for customer behavior analysis.