Executive Development Programme in Marketing Innovation Principles
-- ViewingNowThe Executive Development Programme in Marketing Innovation Principles is a certificate course designed to empower professionals with cutting-edge marketing strategies and techniques. This programme emphasizes the importance of innovation in today's fast-paced business world, where staying ahead of the curve is crucial for success.
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⢠Innovation Fundamentals: Understanding the concept of innovation, its importance in marketing, and the role of marketing in driving innovation.
⢠Market Research and Analysis: Utilizing data-driven methods to identify customer needs, market trends, and competitive landscape for innovative marketing strategies.
⢠Creative Thinking and Ideation: Developing a creative mindset, fostering ideation techniques, and overcoming mental blocks to generate unique marketing ideas.
⢠Design Thinking for Marketing: Applying design thinking principles to marketing challenges, including empathizing with customers, defining problems, ideating solutions, prototyping, and testing.
⢠Customer Experience (CX) Innovation: Designing innovative customer experiences, measuring CX success, and leveraging CX for competitive advantage.
⢠Innovative Digital Marketing: Exploring emerging digital marketing trends, social media innovations, and digital tools to enhance marketing performance.
⢠Marketing Analytics and Metrics: Utilizing marketing analytics to measure innovation success, optimize marketing efforts, and make data-driven decisions.
⢠Innovation Culture and Leadership: Building a culture of innovation, fostering intrapreneurship, and developing leadership skills to drive marketing innovation.
⢠Innovation Roadmapping and Implementation: Planning and executing marketing innovation initiatives, managing risks, and monitoring progress to ensure successful implementation.
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