Certificate in Pricing Strategy Psychology for Brand Development
-- ViewingNowThe Certificate in Pricing Strategy Psychology for Brand Development is a valuable course that equips learners with essential skills for career advancement in brand development and pricing strategy. This certificate course focuses on the psychology behind consumer pricing decisions, empowering learners to create effective pricing strategies that drive brand growth.
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⢠Understanding Pricing Psychology
⢠The Role of Pricing in Brand Development
⢠Perceived Value and Pricing Strategy
⢠Anchoring and Reference Points in Pricing
⢠Price-Quality Connection in Consumers' Minds
⢠Psychological Pricing Techniques
⢠Odd-Even Pricing and its Impact
⢠Premium Pricing and Luxury Branding
⢠Discount Pricing and its Effect on Brand Perception
⢠Price Flanking and Price Ladders in Pricing Strategy
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