Executive Development Programme in Pricing Psychology Mastery Techniques
-- ViewingNowThe Executive Development Programme in Pricing Psychology Mastery Techniques is a certificate course designed to equip learners with essential skills in pricing psychology. This programme highlights the importance of understanding consumer behavior, which is crucial in establishing effective pricing strategies that drive profitability and business growth.
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⢠Unit 1: Introduction to Pricing Psychology
⢠Unit 2: The Power of Perception: How Customers Value Prices
⢠Unit 3: Pricing Strategies: Anchoring, Charm, and Prestige Effects
⢠Unit 4: Behavioral Pricing: The Role of Emotions and Cognitive Biases
⢠Unit 5: Price Psychology in Marketing Communications
⢠Unit 6: Pricing Psychology and Customer Segmentation
⢠Unit 7: Advanced Pricing Psychology Techniques: Decoy Effect, Odd-Even Pricing
⢠Unit 8: Pricing Psychology in E-commerce: Dynamic and Personalized Pricing
⢠Unit 9: Ethical Considerations in Pricing Psychology
⢠Unit 10: Case Studies in Pricing Psychology Mastery
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