Professional Certificate in Pricing Strategy Psychology Research
-- ViewingNowThe Professional Certificate in Pricing Strategy Psychology Research is a comprehensive course that dives into the psychology behind customer purchasing decisions. This program emphasizes the importance of understanding consumer behavior, pricing theories, and market research in creating effective pricing strategies for business growth and success.
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Unit 1: Introduction to Pricing Strategy Psychology Research
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Unit 2: Behavioral Economics and Price Sensitivity
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Unit 3: The Role of Perception and Framing in Pricing Strategies
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Unit 4: Anchoring and Reference Points in Price Psychology
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Unit 5: The Impact of Scarcity and Urgency on Consumer Decision Making
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Unit 6: Cognitive Biases in Pricing: Loss Aversion, Mental Accounting, and more
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Unit 7: Psychological Pricing Techniques: Charm Pricing, Price Anchoring, and more
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Unit 8: Price Discrimination Strategies and Behavioral Analysis
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Unit 9: Ethical Considerations in Pricing Strategy Psychology
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Unit 10: Case Studies and Real-World Applications of Pricing Strategy Psychology
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