Global Certificate in Conversion Psychology for Websites Research
-- ViewingNowThe Global Certificate in Conversion Psychology for Websites Research is a comprehensive course designed to equip learners with the essential skills needed to enhance website performance and boost online conversions. This certification program delves into the fascinating field of conversion psychology, focusing on the "why" behind customer actions.
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⢠Website User Behavior: Understanding how users interact with websites, including navigation patterns, engagement metrics, and usability testing.
⢠Conversion Rate Optimization: Techniques for increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
⢠Persuasive Design: The use of design principles to influence user behavior, including color theory, typography, and layout.
⢠User Experience (UX) Research: Methods for understanding user needs, preferences, and pain points, including surveys, interviews, and usability testing.
⢠A/B Testing: A technique for comparing two versions of a webpage to determine which one performs better, based on specific metrics.
⢠Data Analysis: The process of examining and interpreting data to draw conclusions and make informed decisions about website design and optimization.
⢠Website Personalization: The practice of tailoring web content and experiences to individual users based on their behavior and preferences.
⢠Digital Analytics Tools: Familiarity with tools such as Google Analytics, Adobe Analytics, and Hotjar for tracking website performance and user behavior.
⢠Behavioral Psychology: Understanding the principles of human behavior and motivation, and how they apply to website conversion.
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