Global Certificate in Marketing Strategy Essentials for Growth
-- ViewingNowThe Global Certificate in Marketing Strategy Essentials for Growth is a comprehensive course that equips learners with the fundamental skills necessary to excel in marketing strategy and drive business growth. This course is critical for anyone looking to advance their career in marketing, as it provides a deep understanding of the latest marketing trends, techniques, and best practices.
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⢠Marketing Fundamentals: Understanding the marketing mix, customer value proposition, and market segmentation.
⢠Market Research and Analysis: Techniques for gathering and interpreting market data, including competitive analysis and market trends.
⢠Digital Marketing: Leveraging digital channels to reach and engage customers, including social media, email marketing, and content marketing.
⢠Brand Management: Building and managing a strong brand identity, including positioning, messaging, and visual identity.
⢠Product Marketing: Strategies for launching and marketing new products, including go-to-market planning and product lifecycle management.
⢠Customer Relationship Management: Building and maintaining strong relationships with customers, including customer segmentation, targeting, and positioning.
⢠Marketing Metrics and Analytics: Measuring and analyzing marketing performance, including key performance indicators (KPIs), return on investment (ROI), and attribution modeling.
⢠Marketing Strategy for Startups: Developing and executing marketing strategies for startups, including lean marketing, growth hacking, and agile marketing.
⢠Marketing Strategy for B2B: Strategies for marketing to businesses, including account-based marketing, lead generation, and sales enablement.
⢠Marketing Strategy for B2C: Strategies for marketing to consumers, including customer journey mapping, storytelling, and emotional branding.
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