Executive Development Programme in PPC for B2
-- ViewingNowThe Executive Development Programme in PPC for B2 certificate course is a comprehensive training program designed to equip learners with the essential skills needed to excel in Pay-Per-Click (PPC) advertising. This course is crucial in today's digital age, where businesses are increasingly relying on online advertising to reach their target audience.
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⢠Fundamentals of PPC: Understanding the basics of Pay-Per-Click (PPC) advertising, including its benefits, drawbacks, and key terminology.
⢠Keyword Research: Identifying and analyzing high-value keywords for B2B PPC campaigns using various keyword research tools.
⢠Competitor Analysis: Examining competitors' PPC strategies, ad copy, and landing pages to inform your own approach.
⢠Creating Effective Ad Copy: Writing compelling ad copy that speaks to B2B buyer personas and encourages clicks.
⢠Landing Page Optimization: Designing and optimizing landing pages for maximum conversions, including calls-to-action, layout, and user experience.
⢠B2B PPC Campaign Management: Setting up, managing, and optimizing PPC campaigns for B2B companies, including budgeting, bidding, and targeting.
⢠Measurement and Analytics: Tracking and analyzing B2B PPC campaign performance using metrics like click-through rates, conversion rates, and cost per conversion.
⢠Advanced PPC Strategies: Exploring advanced features of PPC platforms, including audience targeting, remarketing, and automation.
⢠PPC Ethics and Compliance: Ensuring adherence to ethical and legal guidelines in PPC advertising, including truth in advertising and privacy policies.
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