Executive Development Programme in Market Segmentation Psychology and Analysis
-- ViewingNowThe Executive Development Programme in Market Segmentation Psychology and Analysis is a certificate course designed to equip learners with essential skills in consumer behavior analysis and market segmentation strategies. This programme emphasizes the importance of understanding the psychological factors influencing consumer decisions, enabling learners to develop targeted marketing campaigns that resonate with specific market segments.
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⢠Market segmentation psychology
⢠Target marketing strategies
⢠Consumer behavior analysis
⢠Psychographic segmentation techniques
⢠Demographic and firmographic segmentation
⢠Geographic and behavioral segmentation
⢠Market research methods for segmentation
⢠Utilizing technology in market segmentation
⢠Implementing segmentation strategies in executive decision-making
⢠Case studies on successful market segmentation analysis
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