Executive Development Programme in Retail Sales Cross-Selling Strategies
-- ViewingNowThe Executive Development Programme in Retail Sales Cross-Selling Strategies certificate course is a comprehensive program designed to enhance the skills of retail professionals. This course emphasizes the importance of cross-selling in driving sales growth and customer loyalty.
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⢠Retail Sales Fundamentals: Understanding the retail landscape, sales funnel, and customer behavior.
⢠Cross-Selling Basics: Defining cross-selling, its benefits, and best practices in retail sales.
⢠Customer Segmentation: Identifying and categorizing customers to create targeted cross-selling strategies.
⢠Product Knowledge: Building a deep understanding of the product assortment to effectively cross-sell.
⢠Building Rapport: Developing effective communication and interpersonal skills for successful cross-selling.
⢠Data-Driven Decision Making: Analyzing sales data to identify cross-selling opportunities and measure performance.
⢠Personalization Techniques: Customizing cross-selling approaches based on customer preferences and needs.
⢠Objections and Overcoming Them: Addressing customer concerns and closing sales through effective objection handling.
⢠Integrating Cross-Selling into Sales Training: Incorporating cross-selling techniques into regular sales training programs.
⢠Measuring Success: Establishing key performance indicators (KPIs) and tracking the success of cross-selling initiatives.
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