Executive Development Programme in Market Analysis for Retail
-- ViewingNowThe Executive Development Programme in Market Analysis for Retail is a certificate course designed to empower professionals with the skills necessary to thrive in the dynamic retail industry. This program emphasizes the importance of market analysis in making informed business decisions, driving growth, and staying ahead of the competition.
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Here are the essential units for an Executive Development Programme in Market Analysis for Retail:
⢠Market Research Fundamentals: Understanding the Market
⢠Secondary Data Analysis for Market Insights
⢠Primary Data Collection Methods in Market Research
⢠Data Analysis Techniques for Market Trends
⢠Customer Segmentation and Positioning Strategies
⢠Competitor Analysis and Benchmarking
⢠Market Forecasting and Trend Analysis
⢠Retail Market Analysis: Consumer Behavior and Purchase Decisions
⢠Market Analysis Tools for Retail Decision Making
These units cover the essential knowledge and skills required for effective market analysis in retail, with a strong focus on practical applications and tools.
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