Global Certificate in Automotive Customer Journey Mapping Techniques
-- ViewingNowThe Global Certificate in Automotive Customer Journey Mapping Techniques is a comprehensive course that focuses on enhancing the customer experience in the automotive industry. This course highlights the importance of mapping the customer journey to identify touchpoints, pain points, and opportunities for engagement and improvement.
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⢠Customer Journey Mapping: Understanding the fundamentals of customer journey mapping and its significance in the automotive industry.
⢠Automotive Customer Experience (CX): Identifying the key elements of a positive automotive CX and its impact on customer loyalty and satisfaction.
⢠Mapping Tools and Techniques: Exploring various tools and techniques for mapping the customer journey in the automotive context.
⢠Data Collection and Analysis: Learning how to gather and analyze data to inform the customer journey map.
⢠Stakeholder Engagement: Engaging stakeholders in the customer journey mapping process, including dealership staff and customers.
⢠Persona Development: Creating customer personas to better understand and map the customer journey.
⢠Touchpoints and Interactions: Identifying and optimizing key touchpoints and interactions along the automotive customer journey.
⢠Pain Points and Opportunities: Recognizing pain points in the customer journey and identifying opportunities for improvement.
⢠Continuous Improvement: Implementing a continuous improvement framework to regularly update and optimize the customer journey map.
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