Executive Development Programme in Visual Banner Strategies

• Fundamentals of Visual Banner Design: Understanding the basics of banner design, including color theory, typography, and image selection.
• Branding and Visual Identity: Developing a consistent visual identity for an organization, including the use of logos, brand colors, and tone in banner designs.
• Design Tools and Software: Learning to use design software such as Adobe Photoshop, Illustrator, and InDesign to create professional-grade banners.
• Banner Strategy and Placement: Understanding the different types of banners, such as display, native, and social media, and determining the best strategy for placement and promotion.
• Measurement and Optimization: Using analytics tools to track the performance of banners and making data-driven decisions to optimize campaigns for better results.
• Accessibility and User Experience: Ensuring that banners are accessible to all users, including those with disabilities, and creating a positive user experience through effective design.
• Legal and Compliance Considerations: Understanding the legal and compliance considerations for banner design, such as copyright and trademark law, and FTC guidelines.
• Ethical Considerations: Exploring the ethical considerations of banner design, such as the use of deceptive advertising practices and the impact of banner design on consumer trust.
• Case Studies and Best Practices: Examining real-world examples of successful banner campaigns and identifying best practices for design and strategy.

Note: This is a sample content, you can add or remove units as per your requirement and the depth of the course.