Executive Development Programme in Startup Advertising

• Startup Advertising Fundamentals: Understanding the basics of advertising, including traditional and digital channels, and how they apply to startups. • Target Audience Research: Identifying and understanding the target market for a startup's product or service. • Brand Development: Building a strong and recognizable brand for a startup through effective advertising. • Content Marketing: Utilizing content marketing strategies to attract and retain customers. • Search Engine Optimization (SEO): Improving a startup's visibility in search engine results through effective SEO techniques. • Social Media Advertising: Leveraging social media platforms for advertising and building brand awareness. • Email Marketing: Building and maintaining an email list, and using it to effectively market to customers. • Performance Metrics: Tracking and measuring the effectiveness of advertising campaigns and making data-driven decisions. • Ethics in Advertising: Understanding the ethical considerations of advertising and ensuring compliance with regulations. • Emerging Trends in Advertising: Staying up-to-date with the latest trends and technologies in advertising.