Executive Development Programme in Banner Ad Metrics

Name: Executive Development Programme in Banner Ad Metrics
Price: 149 GBP
Availability: InStock

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The Executive Development Programme in Banner Ad Metrics is a certificate course designed to empower professionals with the knowledge and skills necessary to excel in the rapidly evolving digital advertising industry. This program focuses on banner ad metrics, a critical aspect of digital marketing that measures the performance of online advertisements.

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AboutThisCourse

In today's data-driven world, understanding banner ad metrics is essential for making informed decisions, optimizing campaigns, and demonstrating the effectiveness of advertising efforts. This course covers essential topics such as impression tracking, click-through rates, conversion tracking, and attribution modeling. By taking this course, learners will gain a comprehensive understanding of banner ad metrics, enabling them to drive better campaign performance, improve ROI, and advance their careers in digital marketing. With the increasing demand for data-literate marketing professionals, this course is an excellent opportunity for learners to stay ahead of the curve and demonstrate their expertise in this field.

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CourseDetails

• Banner Ad Metrics Overview: Understanding key metrics such as click-through rates (CTR), conversions, and cost-per-click (CPC) for banner ads.

• Impressions and Reach: Learning the importance of impressions and reach in measuring the visibility of banner ads.

• Click-Through Rates (CTR): Defining and calculating CTR, and understanding its role in banner ad performance.

• Conversions and Conversion Rates: Understanding the concept of conversions, tracking conversion rates, and measuring the success of banner ads.

• Cost-Per-Click (CPC): Defining CPC, calculating the CPC for banner ads, and comparing it to other advertising methods.

• Attribution Models: Learning about different attribution models used in banner ad metrics and their impact on performance tracking.

• View-Through Conversions: Understanding the concept of view-through conversions and how they differ from traditional conversions.

• Frequency and Recency: Analyzing the impact of frequency and recency on banner ad performance and user engagement.

• Banner Ad Metrics Tools: Exploring various tools used for tracking and analyzing banner ad metrics.

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BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BANNER AD METRICS

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UK School of Management (UKSM)

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05 May 2025

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